diff --git a/README.md b/README.md
index 4a3ef83..f6ff9b5 100644
--- a/README.md
+++ b/README.md
@@ -6,13 +6,16 @@ When you need some basic signatures that work on mobile.
...and your colleagues need them too.
...but you don't want to deal with tables and inline styles.
-
## Preview
Here's how the samples look:


+## Motivation
+Let's make writing HTML emails & email signatures easier. We won't fix all email clients, but we can surely make the process of satisfying them a tad nicer.
+See a fairly comprehensive rant on the subject (and not only) [in this article](http://fadeit.dk/blog/post/html-emails-and-email-signatures-how-hard-can-it-be).
+
## What does it do
- [x] config-based template generation
@@ -47,10 +50,10 @@ See [this](https://www.campaignmonitor.com/css/). To convert CSS files to inline
## TODO
-- [ ] closing `inline-css` issue [#8](https://github.com/jonkemp/inline-css/issues/8#issuecomment-149025428) would greatly improve this repo
+- [x] closing `inline-css` issue [#8](https://github.com/jonkemp/inline-css/issues/8#issuecomment-149025428) would greatly improve this repo
- [ ] preprocessor support (simplifies BEM)
- [ ] use github pages to show live demos
-- [ ] fix all mail clients
+- [ ] check [gulp-inline-css](https://github.com/jonkemp/inline-css) for new features
## Usage with different e-mail clients